The Nordic region's leading experts in Organizational Behavior Management (OBM)
Guide your organization where you want it to go with OBM
We are Sweden’s leading experts in Organizational Behavior Management (OBM). OBM is a practical and 100% evidence-based method for identifying and changing the behaviors that lead to desired outcomes. We have helped hundreds of companies and organizations change behaviors that drive their strategic change initiatives all the way to their goals.
We have increased sales, security, employee engagement, psychological well-being, and customer service by several hundred percent.
It works every time!
Why focus on behaviors?
Behaviors are what produce results. By identifying and defining the behaviors that lead to desired outcomes, we can effectively create better conditions and reinforce those behaviors, while simultaneously reducing unwanted behaviors that hinder those outcomes. Through behavioral analysis, leaders can learn to influence the motivation behind these behaviors.
Our approach
SAFE – How We Apply OBM in Practice
Organizational Behavior Management (OBM) is based on research in behavioral psychology that helps us understand and influence behavior. In order to identify and reinforce desired behaviors in our daily work, we need to gain a deeper understanding of human behavior and the tools that can help us achieve long-term behavioral change in our organizations.
At Behaviour Design Group, we have developed the SAFE model—which helps organizations implement OBM in four simple steps. With SAFE, we apply the science behind OBM in a simple and effective way that delivers measurable results for our clients.
Study
Our work begins by establishing the organization’s overall goals and desired outcomes. We identify the specific areas and situations within the organization that have the greatest impact on the desired outcome. In this step, we define the key behaviors that need to increase, as well as the competing behaviors that must decrease in order to achieve the desired outcome.
Analyze
In the next step, we conduct behavioral analyses to understand why leaders and employees act the way they do. Using these insights, we design both the necessary conditions and reinforcing measures to improve the behavior of both leaders and employees. This usually involves organizational factors such as structure, the right tools, and communication. Based on these analyses, we create an action plan for the change process.
Change
We are initiating the change process within the organization with the aim of activating and reinforcing the key behaviors outlined in the action plan. At the same time, we are working to reduce the competing behaviors. Throughout the change process, we conduct ongoing behavioral assessments. An important part of the change process is training leaders in behavioral analysis-based leadership and skills such as feedback and active listening, which are crucial for leading change according to the OBM method.
Impact Review
In the final step, we evaluate the change process and the implementation of OBM according to the SAFE model. Behavioral metrics (leading indicators) provide us with real data on how successfully we have managed to activate and reinforce behaviors within the organization. When these metrics are high and stable, we can review the impact goals (lagging indicators), such as the number of accidents, sales figures, the number of innovations, or perceived psychological safety.
Want to hear more?
Are you interested in learning more about how OBM—Organizational Behavior Management—can help your organization? Contact us to schedule an initial consultation where we can discuss your goals and how OBM can help you achieve them.
Frequently Asked Questions
-
How does Behaviour Design Group ensure that we achieve the desired results in our organization?
To help you achieve your desired results, we will focus on reinforcing the behaviors that have the greatest impact on those results. Our approach measures and tracks behavioral changes over time, while also ensuring that the key performance indicators directly linked to your goals improve as a result of these changes. This means we will be able to track progress through concrete metrics throughout the entire process.
-
How does Behaviour Design Group tailor its services to our needs?
We begin each new project by thoroughly familiarizing ourselves with the specific assignment. We have well-established methods and processes designed to help us gain a deep understanding of your unique situation and current conditions, and to define the goals you wish to achieve. We implement OBM based on our SAFE model, where the first phase—Study—involves identifying the key situations and behaviors that have the greatest impact on the results we aim to achieve within your organization. You can read about completed projects in the Case section.
-
What industries does Behaviour Design Group work with?
Our method—Organizational Behavior Management (OBM), including its branch Behavioral-Based Safety (BBS)—can be applied in all industries and situations involving people and behavior. That is why our range of services and our experience are so broad. We work on everything from increasing sales, improving collaboration, and fostering innovation in business, healthcare, and education, to enhancing safety in the construction and manufacturing industries.
-
How do we get started with OBM—Organizational Behavior Management?
Schedule an initial meeting with Behaviour Design Group, and we’ll discuss how we can best work together based on your needs. In our organizational development initiatives, we follow the 4-step SAFE model to implement OBM in practice—read more about this under Our Method.
-
What is the difference between behavior-based safety (BBS) and Organizational Behavior Management (OBM)?
Behavior-Based Safety (BBS) is an approach within OBM where we focus on safety culture by promoting safe behaviors and thereby measurably reducing the number of accidents and near misses. BBS follows the same change process as OBM, with the difference that the goal is specifically to improve safety and strengthen safety culture. Our BBS projects also involve creating favorable conditions for safe behaviors by analyzing and influencing organizational, competency-related, and structural conditions.
-
Does Organizational Behavior Management (OBM) work?
Organizational Behavior Management (OBM) is a practical and 100% evidence-based approach that focuses on identifying and changing behaviors that lead to desired outcomes. We have helped hundreds of companies and organizations change behaviors related to, for example, sales, customer service, safety, and employee engagement—and have yet to encounter a case where OBM has not worked.
-
Does Behaviour Design Group offer organizational development services?
Yes – all of our services are related to organizational development, so this is our umbrella term for everything we do. Under “Our Services,” you’ll find leadership and employee development, change management initiatives where we help you achieve your strategic goals, organizational culture transformation, and training programs. If you’re unsure which option is best for you, don’t hesitate to reach out—we tailor all our solutions to our clients’ needs.
-
What is Organizational Behavior Management (OBM)?
Organizational Behavior Management (OBM) is a practical and 100% evidence-based approach that focuses on identifying and changing behaviors that produce desired outcomes. By identifying and defining behaviors that produce desired results, we can accurately create better conditions and reinforce these behaviors, while simultaneously weakening undesirable behaviors that hinder the desired outcome. Through behavioral analysis, leaders can learn to influence the motivation behind these behaviors.
Do you have any more questions?
Contact us and we'll be happy to help.