The Nordics' leading experts in Organisational Behaviour Management (OBM)

Lead your organisation where you want it to go with OBM

We are Sweden’s leading experts in Organisational Behaviour Management (OBM). OBM is a practical and 100% evidence-based approach for identifying and changing the behaviours that lead to desired results. We have helped hundreds of organisations change behaviours that turn strategic initiatives into measureable results.

We have increased sales, physical workplace safety, employee engagement, psychological safety, and improved customer service by several hundred percent.

It works - every time.

Why focus on behaviours?

Behaviours are what produce results. By identifying and defining the behaviours that produce the desired results, we can systematically create better conditions and reinforce those behaviours, while simultaneously reducing undesired behaviours that hinder the desired outcomes. Through behavioural analysis, leaders can learn to influence the factors that drive these behaviours.

Our Approach

SAFE – How we apply OBM in practice.

Organisational Behaviour Management (OBM) is based on research in behavioural psychology that enables us to understand and influence behaviour. To identify and reinforce desired behaviours in our daily work, we need to better understand human behaviour and the tools that can help us achieve lasting behaviour change in our organisations.

At Behaviour Design Group, we have developed the SAFE model—which helps organisations implement OBM in four simple steps. With SAFE, we apply the science behind OBM in a simple and effective way that delivers measurable results for our clients.

Organisational Behaviour Management (OBM) Level 1

Study

Our work begins by establishing the organisation’s overall goals and desired outcomes. We identify the specific areas and situations within the organisation that have the greatest impact on these outcomes. In this step, we define the key behaviours that need to increase, as well as the competing behaviours that must decrease in order to achieve the desired outcome.

Analyse

In the next step, we conduct behavioural analyses to understand why leaders and employees act the way they do. Using these insights, we design both the necessary conditions and develop measures to reinforce the desired behaviour of both leaders and employees. This usually involves organisational factors such as structures, the right tools, and communication. Based on these analyses, we create an action plan for the change process.

Forward

We begin the change process within the organisation with the aim of activating and reinforcing the key behaviours outlined in the action plan. At the same time, we work to reduce the competing behaviours. Throughout the change process, we conduct ongoing behaviour measurements. An important part of the change process is training leaders in behaviour-based leadership and skills such as giving feedback and active listening, which are crucial for leading change according to the OBM method.

Evaluate

In the final step, we evaluate the change process and the impact of implementing OBM using the SAFE model. Behavioural data (our leading indicators) provide us with objective data on how successfully we have managed to activate and reinforce key behaviours within the organisation. Once these metrics are maintained consistently at a high level, we can assess their impact on target goals (using lagging indicators), such as the number of accidents, sales figures, innovation rates, or perceived psychological safety.

Curious to hear more?

Are you interested in learning more about how OBM—Organisational Behaviour Management—can help your organisation? Contact us for an initial consultation where we’ll review your goals and discuss how OBM can help you achieve them.

Yes. BBS complements systematic workplace safety efforts by providing a structured focus on the behaviors that affect safety in everyday work. Work methods, observations, and follow-up are adapted to the organization’s existing procedures, roles, and systems. In this way, BBS becomes an integral part of safety efforts, rather than a separate initiative.

We monitor both leading and lagging indicators. Leading indicators show how safe and risky behaviors change over time, while lagging indicators may include accidents, near misses, and other relevant safety outcomes. By monitoring both, we can assess whether the behavioral change is having the desired effect on operational safety.

Managers and supervisors are responsible for monitoring safety efforts and ensuring that the appropriate organizational conditions are in place. Through training in behavior-based leadership, they gain practical skills in encouraging and positively reinforcing safe behaviors. They also contribute by serving as clear role models in safety efforts themselves and demonstrating that safety is a priority in both words and actions.

Employees help identify risky situations, define safe behaviors, and shape the response. Their experience with day-to-day operations is crucial for ensuring that the solutions work in practice. This involvement also fosters commitment and a sense of ownership regarding safety efforts.

Behavioral assessments are based on clearly defined safe behaviors in selected work tasks. We first conduct a baseline assessment and then monitor progress throughout the initiative. Behaviors can be measured in terms of both frequency and quality. The method is tailored to the specific conditions of the organization to ensure that the assessment is simple, accurate, and can be integrated into daily safety work.

We begin by analyzing the organization’s accident and near-miss statistics and identifying high-risk work tasks and situations. Together with managers, supervisors, and employees, we then define which safe behaviors need to increase and which high-risk behaviors need to decrease. The behaviors are formulated so that they are specific, relevant, and observable in everyday situations.

BBS is particularly well-suited for organizations where employees regularly encounter high-risk work tasks, such as in construction, manufacturing, transportation, energy, and other industries with strict safety requirements. The method is relevant for organizations that want to shift from a reactive approach to safety to one that prevents accidents and near misses by systematically promoting safe behaviors.

Yes. A lecture can be effectively combined with, for example, workshops, practical exercises, real-life training, individual action plans, and follow-up meetings. The format is tailored to the results you want to achieve and the level of support participants need to put their knowledge into practice.

We align the training with the organization’s goals and focus on specific behaviors and tools that participants can use in their day-to-day work. To maximize impact, the training can be supplemented with hands-on practice, individual action plans, managerial support, and follow-up. If the organization wishes to measure and drive more comprehensive behavioral change, we recommend a longer-term change initiative.

Yes. Training sessions and lectures can be conducted digitally, in person, or in a hybrid format. The format is tailored to the target audience, content, and practical circumstances to create the best possible opportunities for participation, practice, and learning.

Can BBS be integrated into our existing systematic workplace safety efforts?

How do you measure whether the BBS initiative actually reduces accidents and incidents?

What role do managers and supervisors play in reinforcing safe behaviors?

How are employees involved in the BBS initiative?

How are observations and measurements conducted?

How do you identify the behaviors that affect the risk of accidents and incidents?

Which organizations benefit most from a BBS program?

Can you combine a lecture with workshops, training, or follow-up sessions?

How do you ensure that a training program has an impact within our organization?

Can the training be conducted digitally, in person, or in a hybrid format?