Simple, tailored solutions that drive lasting change
Behaviour Design Group has extensive experience applying behavioral psychology in organizations. We have helped both small and large companies achieve measurable results related to their organizational development. Our team consists of experts who are passionate about creating lasting change through evidence-based methods.

Our Services
All of our services are based on Organizational Behavior Management (OBM). Using OBM as a methodology, we can understand and change the behaviors that have the greatest impact on an organization’s goals and results.
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Change Management

Change Management
Our change management approach is based on Organizational Behavior Management (OBM) and helps your organization successfully implement strategic initiatives through behavioral change. At Behaviour Design Group, we have extensive experience implementing strategic initiatives using OBM in areas such as increasing upselling, improving customer satisfaction, fostering innovation, and driving cultural transformation.
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Leadership Development

Leadership and Management Team Development
Leadership is one of the most critical factors in an organization’s success. Through our programs for leaders and management teams, leaders gain the tools and knowledge they need to effectively tackle today’s challenges, inspire their teams, and steer the organization toward future growth.
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Team and Group Development

Team and Group Development
An effective and well-functioning team is one of an organization’s greatest assets. By investing in team and group development, you can improve collaboration, strengthen communication, and create a work environment where all employees feel valued and perform at their best.
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Organizational Culture

Organizational Culture
Organizational culture is often described as something that’s “in the walls,” but at its core, it’s our daily habits and behaviors that collectively shape the culture. By identifying and consciously influencing these behaviors, it’s entirely possible to create a positive cultural shift that permeates the entire organization.
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Behavior-Based Safety (BBS)

Behavior-based security
Behavior-Based Safety (BBS) is one of the world’s most effective methods for promoting safe behaviors and building a strong safety culture. The approach focuses on identifying and reinforcing safe behaviors, thereby preventing incidents and accidents.
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Training courses and lectures

Training courses and lectures
We offer customized training programs and lectures designed to inspire and educate employees through both short-term initiatives and longer-term training programs. Whether you want to delve deeper into Organizational Behavior Management (OBM), Behavior-Based Safety (BBS), or safety culture, we can provide a program tailored to achieve your desired results.
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Change Management
Our change management approach is based on Organizational Behavior Management (OBM) and helps your organization successfully implement strategic initiatives through behavioral change. At Behaviour Design Group, we have extensive experience implementing strategic initiatives using OBM in areas such as increasing upselling, improving customer satisfaction, fostering innovation, and driving cultural transformation.
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Leadership and Management Team Development
Leadership is one of the most critical factors in an organization’s success. Through our programs for leaders and management teams, leaders gain the tools and knowledge they need to effectively tackle today’s challenges, inspire their teams, and steer the organization toward future growth.
-

Team and Group Development
An effective and well-functioning team is one of an organization’s greatest assets. By investing in team and group development, you can improve collaboration, strengthen communication, and create a work environment where all employees feel valued and perform at their best.
-

Organizational Culture
Organizational culture is often described as something that’s “in the walls,” but at its core, it’s our daily habits and behaviors that collectively shape the culture. By identifying and consciously influencing these behaviors, it’s entirely possible to create a positive cultural shift that permeates the entire organization.
-

Behavior-based security
Behavior-Based Safety (BBS) is one of the world’s most effective methods for promoting safe behaviors and building a strong safety culture. The approach focuses on identifying and reinforcing safe behaviors, thereby preventing incidents and accidents.
-

Training courses and lectures
We offer customized training programs and lectures designed to inspire and educate employees through both short-term initiatives and longer-term training programs. Whether you want to delve deeper into Organizational Behavior Management (OBM), Behavior-Based Safety (BBS), or safety culture, we can provide a program tailored to achieve your desired results.
Change Management with Behaviour Design Group
Frequently Asked Questions
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How does Behaviour Design Group ensure that we achieve the desired results in our organization?
To help you achieve your desired results, we will focus on reinforcing the behaviors that have the greatest impact on those results. Our approach measures and tracks behavioral changes over time, while also ensuring that the key performance indicators directly linked to your goals improve as a result of these changes. This means we will be able to track progress through concrete metrics throughout the entire process.
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How does Behaviour Design Group tailor its services to our needs?
We begin each new project by thoroughly familiarizing ourselves with the specific assignment. We have well-established methods and processes designed to help us gain a deep understanding of your unique situation and current conditions, and to define the goals you wish to achieve. We implement OBM based on our SAFE model, where the first phase—Study—involves identifying the key situations and behaviors that have the greatest impact on the results we aim to achieve within your organization. You can read about completed projects in the Case section.
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What industries does Behaviour Design Group work with?
Our method—Organizational Behavior Management (OBM), including its branch Behavioral-Based Safety (BBS)—can be applied in all industries and situations involving people and behavior. That is why our range of services and our experience are so broad. We work on everything from increasing sales, improving collaboration, and fostering innovation in business, healthcare, and education, to enhancing safety in the construction and manufacturing industries.
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How do we get started with OBM—Organizational Behavior Management?
Schedule an initial meeting with Behaviour Design Group, and we’ll discuss how we can best work together based on your needs. In our organizational development initiatives, we follow the 4-step SAFE model to implement OBM in practice—read more about this under Our Method.
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What is the difference between behavior-based safety (BBS) and Organizational Behavior Management (OBM)?
Behavior-Based Safety (BBS) is an approach within OBM where we focus on safety culture by promoting safe behaviors and thereby measurably reducing the number of accidents and near misses. BBS follows the same change process as OBM, with the difference that the goal is specifically to improve safety and strengthen safety culture. Our BBS projects also involve creating favorable conditions for safe behaviors by analyzing and influencing organizational, competency-related, and structural conditions.
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Does Organizational Behavior Management (OBM) work?
Organizational Behavior Management (OBM) is a practical and 100% evidence-based approach that focuses on identifying and changing behaviors that lead to desired outcomes. We have helped hundreds of companies and organizations change behaviors related to, for example, sales, customer service, safety, and employee engagement—and have yet to encounter a case where OBM has not worked.
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Does Behaviour Design Group offer organizational development services?
Yes – all of our services are related to organizational development, so this is our umbrella term for everything we do. Under “Our Services,” you’ll find leadership and employee development, change management initiatives where we help you achieve your strategic goals, organizational culture transformation, and training programs. If you’re unsure which option is best for you, don’t hesitate to reach out—we tailor all our solutions to our clients’ needs.
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What is Organizational Behavior Management (OBM)?
Organizational Behavior Management (OBM) is a practical and 100% evidence-based approach that focuses on identifying and changing behaviors that produce desired outcomes. By identifying and defining behaviors that produce desired results, we can accurately create better conditions and reinforce these behaviors, while simultaneously weakening undesirable behaviors that hinder the desired outcome. Through behavioral analysis, leaders can learn to influence the motivation behind these behaviors.
Do you have any more questions?
Contact us and we'll be happy to help.
