Strategic Change with OBM – Success Through Behavior
Implement strategic initiatives using OBM-based change management
Our change management approach is based on Organizational Behavior Management (OBM) —a methodology that helps organizations successfully implement strategic initiatives through behavioral change. OBM is grounded in principles of behavioral psychology and is used to systematically reinforce behaviors that are directly linked to desired outcomes.
At Behaviour Design Group, we have extensive and proven experience in driving successful change processes. We have delivered measurable results across a range of areas, including improved customer satisfaction, increased sales, enhanced innovation, improved collaboration, and sweeping cultural transformations.
+300%
Increased additional sales
+900%
Return on investment (ROI) of
s in the very first year
Create lasting change with OBM
With Organizational Behavior Management (OBM), we identify and analyze the key behaviors required to achieve your strategic goals. Through practical training, follow-up, and feedback, we help you reinforce these behaviors effectively. Research shows that properly reinforcing desired behaviors increases the likelihood that they will become permanent—leading to improved results and long-term change within the organization.
Customized solutions for your organization
Every organization is unique, which is why we tailor our approach to your specific needs. Whether we’re working with a single department or the entire organization, we use OBM as our foundation to ensure that the change is not only sustainable but also directly aligned with your overall strategic goals.
Step 1: Study
Our work always begins by clearly defining the organization’s overall goals and desired outcomes. We then identify the areas within the organization that have the greatest impact on these outcomes. In this step, we define both the desired behaviors that need to be reinforced and the competing behaviors that need to be reduced in order to effectively achieve the goals.
Step 2: Analyze
In the next step, we conduct thorough behavioral analyses to understand why employees act the way they do. This provides us with insights to create an effective and systematic approach to reinforcing the right behaviors. We also ensure that the organization has the right conditions in place for new behaviors to take root and become long-term habits. Based on these analyses, we develop a concrete action plan for the change process.
Step 3: Change
We are launching this change initiative with the goal of fostering and reinforcing the key behaviors identified in the action plan. At the same time, we are working systematically to reduce competing behaviors that hinder the desired outcomes. Throughout the process, we will conduct ongoing observations to monitor progress and ensure that the desired behaviors take root.
A key part of the change process is strengthening the organization’s leadership. We train leaders in behavioral analysis-based leadership and essential skills such as giving feedback and active listening—crucial tools for successfully leading change initiatives using the OBM method.
Step 4: Impact Assessment
In the final step, we evaluate the change process. Through systematic behavioral observations, we collect concrete data to measure how successfully we have managed to encourage and reinforce the desired behaviors within the organization.
The collected data shows the extent to which key behaviors have increased and how this, in turn, has impacted key performance indicators. Examples of such results include increased sales, improved customer satisfaction, a higher degree of innovation, or other business-critical goals. The evaluation provides a clear and measurable picture of how behavioral changes have contributed to the organization’s success and long-term development.
6
Months of work
300%
Increased additional sales
Read about how we brought about lasting change together with Tele2.
Frequently Asked Questions
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How does Behaviour Design Group ensure that we achieve the desired results in our organization?
To help you achieve your desired results, we will focus on reinforcing the behaviors that have the greatest impact on those results. Our approach measures and tracks behavioral changes over time, while also ensuring that the key performance indicators directly linked to your goals improve as a result of these changes. This means we will be able to track progress through concrete metrics throughout the entire process.
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How does Behaviour Design Group tailor its services to our needs?
We begin each new project by thoroughly familiarizing ourselves with the specific assignment. We have well-established methods and processes designed to help us gain a deep understanding of your unique situation and current conditions, and to define the goals you wish to achieve. We implement OBM based on our SAFE model, where the first phase—Study—involves identifying the key situations and behaviors that have the greatest impact on the results we aim to achieve within your organization. You can read about completed projects in the Case section.
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What industries does Behaviour Design Group work with?
Our method—Organizational Behavior Management (OBM), including its branch Behavioral-Based Safety (BBS)—can be applied in all industries and situations involving people and behavior. That is why our range of services and our experience are so broad. We work on everything from increasing sales, improving collaboration, and fostering innovation in business, healthcare, and education, to enhancing safety in the construction and manufacturing industries.
Do you have any more questions?
Contact us and we'll be happy to help.