Big results start with small changes in behavior
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Behavioral change that works. Every time.
We are the leading experts in the Nordic region in
Organizational Behavior Management (OBM) and Behavior-Based Safety (BBS). This means we develop organizations with surgical precision through behavioral change. No matter what kind of change you want to achieve, we can make it happen. Backed by 120 years of research, we have developed a model that delivers results—every time.
We are truly unique in what we do and offer expertise and experience that no one else in the Nordic region can match. We ensure that change actually happens.
50%
Increase in desired leadership behaviors in leadership initiatives
100%
Increased safety-conscious behavior at Södra Skog
-90%
Fewer incidents and accidents in construction projects
400%
Increased additional sales at Tele2
Which change creates the most value for you?
Among other things, we have driven change at:
Our Services
Things we've done
We help our clients achieve and exceed their goals. Using behavioral psychology methodologies, we drive change that leads to success—quickly and with clear results. Our solutions are simple, measurable, and effective across all industries. Some of Sweden’s leading companies have achieved remarkable results with our help.
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+123% increase in safe behaviors
Read more: Safety Culture at HagalundLearn more about how one of Northern Europe’s largest train depots has reduced the number of accidents through a joint initiative focused on Behavior-Based Safety.
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A 200% increase in safe behaviors
Read more: Safe behaviors as the foundation for a safe work environmentThrough the "Säkra grunden" initiative, Svevia utilized behavior-based safety (BBS) to strengthen the organization’s safety culture and reduce the frequency of workplace injuries.
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30% increase in compliance and reduced costs in municipal construction projects
Read more: Lower costs in municipal construction projectsThe goal of this government initiative was to improve compliance with legal requirements in the control system and thereby enhance the quality of the preparatory work and control plans for construction projects.
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300% increase in additional sales and customer satisfaction
Read more: Increased upselling and customer satisfactionFrom lackluster results to a winning strategy: the initiative boosted sales by over 300 percent, and we achieved an all-time high in customer satisfaction.
Frequently Asked Questions
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How does Behaviour Design Group ensure that we achieve the desired results in our organization?
To help you achieve your desired results, we will focus on reinforcing the behaviors that have the greatest impact on those results. Our approach measures and tracks behavioral changes over time, while also ensuring that the key performance indicators directly linked to your goals improve as a result of these changes. This means we will be able to track progress through concrete metrics throughout the entire process.
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How does Behaviour Design Group tailor its services to our needs?
We begin each new project by thoroughly familiarizing ourselves with the specific assignment. We have well-established methods and processes designed to help us gain a deep understanding of your unique situation and current conditions, and to define the goals you wish to achieve. We implement OBM based on our SAFE model, where the first phase—Study—involves identifying the key situations and behaviors that have the greatest impact on the results we aim to achieve within your organization. You can read about completed projects in the Case section.
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What industries does Behaviour Design Group work with?
Our method—Organizational Behavior Management (OBM), including its branch Behavioral-Based Safety (BBS)—can be applied in all industries and situations involving people and behavior. That is why our range of services and our experience are so broad. We work on everything from increasing sales, improving collaboration, and fostering innovation in business, healthcare, and education, to enhancing safety in the construction and manufacturing industries.
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How do we get started with OBM—Organizational Behavior Management?
Schedule an initial meeting with Behaviour Design Group, and we’ll discuss how we can best work together based on your needs. In our organizational development initiatives, we follow the 4-step SAFE model to implement OBM in practice—read more about this under Our Method.
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What is the difference between behavior-based safety (BBS) and Organizational Behavior Management (OBM)?
Behavior-Based Safety (BBS) is an approach within OBM where we focus on safety culture by promoting safe behaviors and thereby measurably reducing the number of accidents and near misses. BBS follows the same change process as OBM, with the difference that the goal is specifically to improve safety and strengthen safety culture. Our BBS projects also involve creating favorable conditions for safe behaviors by analyzing and influencing organizational, competency-related, and structural conditions.
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Does Organizational Behavior Management (OBM) work?
Organizational Behavior Management (OBM) is a practical and 100% evidence-based approach that focuses on identifying and changing behaviors that lead to desired outcomes. We have helped hundreds of companies and organizations change behaviors related to, for example, sales, customer service, safety, and employee engagement—and have yet to encounter a case where OBM has not worked.
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Does Behaviour Design Group offer organizational development services?
Yes – all of our services are related to organizational development, so this is our umbrella term for everything we do. Under “Our Services,” you’ll find leadership and employee development, change management initiatives where we help you achieve your strategic goals, organizational culture transformation, and training programs. If you’re unsure which option is best for you, don’t hesitate to reach out—we tailor all our solutions to our clients’ needs.
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What is Organizational Behavior Management (OBM)?
Organizational Behavior Management (OBM) is a practical and 100% evidence-based approach that focuses on identifying and changing behaviors that produce desired outcomes. By identifying and defining behaviors that produce desired results, we can accurately create better conditions and reinforce these behaviors, while simultaneously weakening undesirable behaviors that hinder the desired outcome. Through behavioral analysis, leaders can learn to influence the motivation behind these behaviors.
Do you have any more questions?
Contact us and we'll be happy to help.