Question 1

What types of business problems can OBM be used to solve?

Accepted Answer

OBM can be used when an organization needs to change behaviors in order to achieve a specific business objective. This could involve, for example, improving safety, sales, customer service, collaboration, innovation, quality, or employee engagement. The method is also relevant when implementing new strategies, work methods, or systems, where new behaviors need to be established for the change to take effect in day-to-day operations.

Question 2

How do you identify which behaviors have the greatest impact on our results?

Accepted Answer

We begin by clarifying the organization’s goals and the results you want to achieve. We then identify the situations and aspects of the business that have the greatest impact on those goals. Through interviews, observations, operational data, and dialogue with managers and employees, we identify the specific behaviors that need to increase, as well as competing behaviors that may need to decrease.

Question 3

How are behavioral assessments conducted in practice?

Accepted Answer

All of our initiatives drive behavioral change and are measurable. Behavior can be measured in several ways, based on both frequency and quality. The measurement can be tailored to a group of employees or to individual development plans for leaders. We choose the method that best suits the organization’s goals and circumstances, so that the measurement is as simple, relevant, and accurate as possible.

Question 4

How are managers and employees involved in OBM initiatives?

Accepted Answer

Managers and employees are involved early on to contribute their knowledge of the organization, identify relevant situations, and define behaviors that work in practice. Employees actively participate in shaping the initiative so that it fits their areas of responsibility, challenges, and day-to-day work. Managers are responsible for prioritizing the work, ensuring that the right conditions are in place, encouraging and reinforcing the behaviors, and monitoring progress.

Question 5

How long does it take before we can see results from an OBM initiative?

Accepted Answer

How quickly results become visible depends on the scope of the initiative, the behaviors to be changed, and the organization’s circumstances. Changes in specific behaviors can often be tracked relatively early on through ongoing measurements. Effects on overall business results—such as sales, safety, or employee engagement—may take longer to materialize. At the start of the engagement, we establish relevant metrics and a realistic timeline.

Question 6

How do you ensure that the behavioral change will continue after the project ends?

Accepted Answer

We integrate the new behaviors into the organization’s standard work processes, structures, and follow-up procedures. Often, internal staff are trained, and department heads, HR, or occupational health and safety specialists, for example, are given responsibility for driving the work forward. Through knowledge transfer, clear ownership, and the right organizational conditions, the change can continue to evolve after our engagement has concluded. Of course, this is done in consultation with the client, and we can offer ongoing support, either on an ongoing basis or as ad hoc initiatives.

Question 7

Which organizations benefit most from a BBS program?

Accepted Answer

BBS is particularly well-suited for organizations where employees regularly encounter high-risk work tasks, such as in construction, manufacturing, transportation, energy, and other industries with strict safety requirements. The method is relevant for organizations that want to shift from a reactive approach to safety to one that prevents accidents and near misses by systematically promoting safe behaviors.

Question 8

How do you identify the behaviors that affect the risk of accidents and incidents?

Accepted Answer

We begin by analyzing the organization’s accident and near-miss statistics and identifying high-risk work tasks and situations. Together with managers, supervisors, and employees, we then define which safe behaviors need to increase and which high-risk behaviors need to decrease. The behaviors are formulated so that they are specific, relevant, and observable in everyday situations.

Question 9

How are employees involved in the BBS initiative?

Accepted Answer

Employees help identify risky situations, define safe behaviors, and shape the response. Their experience with day-to-day operations is crucial for ensuring that the solutions work in practice. This involvement also fosters commitment and a sense of ownership regarding safety efforts.

Question 10

How are observations and measurements conducted?

Accepted Answer

Behavioral assessments are based on clearly defined safe behaviors in selected work tasks. We first conduct a baseline assessment and then monitor progress throughout the initiative. Behaviors can be measured in terms of both frequency and quality. The method is tailored to the specific conditions of the organization to ensure that the assessment is simple, accurate, and can be integrated into daily safety work.

50%

Increase in leader behaviour in leadership development

100%

Increase in safe behaviour at Södra Skog

-90%

Decrease in incidents in construction projects

400%

Increase in add-on sales at Tele2

OBM Training (BAOU/OBM)

Safety Culture

Change management

Leadership development

Team and group development

Organisational culture

Behaviour-based safety (BBS)

Training and seminars

+123% increase in safe behaviours

A 200% increase in safe behaviours

A 30% increase in regulatory compliance and reduced costs in municipal construction projects

300% increase in add-on sales and customer satisfaction

What is Organisational Behaviour Management (OBM)?

What industries does Behaviour Design Group work with?

Does Behaviour Design Group offer organisational development services?

How do we get started with OBM—Organisational Behaviour Management?

Big results start with small behaviour changes

Behaviour change that works. Every time.

50%

Increase in leader behaviour in leadership development

100%

Increase in safe behaviour at Södra Skog

-90%

Decrease in incidents in construction projects

400%

Increase in add-on sales at Tele2

Which change creates the most value for you?

We've helped drive change at organisations including:

Our Services

Work we've done