Rolf Olofsson × BDG
Courses A–D — Stockholm
OBM Training
Make Change Work in Everyday Life
OBM/BAOU – Behavioral Analysis-Based Organizational Development
You’ve set the goals, communicated the direction, and developed a plan. Yet much remains the same as before. How do you create the conditions for people to work in new ways—and continue to do so over time?
In our OBM/BAOU training program, you’ll learn to understand what drives behavior in the workplace and use that knowledge to improve leadership, the work environment, and business results.
You’ll practice making the path from goal to action concrete: what behaviors need to change, what do leaders need to do, and what conditions must be in place to succeed?
Location
Behavior Design Group's offices, Kungsgatan, Stockholm
Language
Swedish, including both the course and course materials
Target Audience
Psychologists, managers, HR specialists
Price
15,000 SEK, excluding VAT, per course
Date of Course A
January 26–27, 2027
Date of Course B
March 16–17, 2027
Dates for Courses C & D
The date will be announced shortly
Here's what you'll learn
01
Discover the behaviors that make a difference
Translate the organization's goals into a few specific behaviors that can be observed and tracked.
02
Understand why people do what they do
Analyze how work methods, resources, feedback, and consequences influence behavior in everyday life.
03
Create the conditions for change
Identify barriers and design support measures that make desired behaviors possible and meaningful.
04
Making Leadership Tangible
Specify how managers and leaders can support, monitor, and reinforce new ways of working.
05
Monitor whether the change is working
Select behavioral metrics, track their progress, and examine how they relate to the organization's performance.
Work on Your Own Reality
Throughout the course, behavioral analysis theory is combined with practical training, realistic scenarios, and the participants’ own case studies. You’ll practice analyzing a change challenge, selecting interventions, and planning follow-up.
The focus is on approaches that can become part of the organization’s regular management and monitoring processes.
Rolf Olofsson's training continues with the Behaviour Design Group
Behavior Design Group is taking over the BAOU training program from Rolf Olofsson. We are building on his many years of work with behavioral analysis in Swedish organizations and combining it with our experience in practical change management within large, complex organizations.
BAOU stands for behavioral analysis-based organizational development and is the Swedish term for OBM, Organizational Behavior Management.
Would you like to get better at turning your goals for change into concrete work practices?
Four courses, from the basics to certification.
The program consists of four courses in Stockholm: A, B, C, and D. The courses build on one another progressively and are taken in alphabetical order.
You register for one course at a time, and there is no requirement to complete the entire program.
Course A, Fundamentals of BAOU/OBM
Course A provides an introduction to the BAOU/OBM approach and the key behavioral analysis concepts used to understand performance and behavior in organizational contexts.
You will practice analyzing behaviors functionally, distinguishing between outcomes and behaviors, and identifying which factors in the work environment influence how people actually act. Theory is combined with practical exercises and examples from real-world organizational situations.
The goal is that, after completing the course, you will be able to begin applying behavioral analysis principles to understand specific challenges in areas such as leadership, collaboration, performance, and change.
Date
January 26–27, 2027
Days
2-day course
Price
15,000 SEK, excluding VAT
Course B: Implementing Behavior-Based Change
Course B focuses on the core elements of the improvement process and on how behavior analysis is used to plan, implement, and follow up on change in organizations.
You will practice identifying and specifying critical behaviors, analyzing the antecedents and consequences that influence them, and selecting relevant methods for measuring behaviors and outcomes.
The course also covers how feedback, reinforcement, and other change strategies can be used to increase the likelihood of desired behaviors over time. Particular emphasis is placed on the role of leadership and on how managers can develop their ability to clarify expectations, provide effective feedback, and follow up on performance.
Date
March 16–17, 2027
Days
2-day course
Price
15,000 SEK, excluding VAT
Course C, Application and Organizational Development
Course C provides an in-depth look at how BAOU/OBM is used in practice in organizational development and change management.
The focus is on realistic case studies and practical exercises in which participants work through the entire process: from defining desired business outcomes and critical behaviors to analyzing barriers and drivers, designing interventions, and tracking actual change.
You’ll practice developing change plans that work in real organizations and managing common implementation challenges, such as unclear goals, competing priorities, a lack of feedback, and weak buy-in from the line organization.
An important component is developing your own structure and methodology so you can independently apply BAOU/OBM in practice.
Date
Coming later
Days
2-day course
Price
15,000 SEK, excluding VAT
Course D, Personal Development and Supervision
Course D involves participants carrying out their own consulting or change management project using BAOU/OBM as the methodological foundation.
The work is conducted within a real-world organization and under supervision. Participants have the opportunity to apply the knowledge gained from the program in practice: analyzing the current situation, identifying critical behaviors, planning and implementing interventions, and following up to determine whether the change actually leads to the desired effect.
Throughout the course, participants’ assignments are discussed with a focus on method selection, implementation, measurement, obstacles, and results. The work concludes with reporting and reflection on the change process that was carried out.
Date
Coming later
Days
2 days of training and guidance over approximately 10 to 12 months
Price
15,000 SEK, excluding VAT, plus instruction
Specialized Courses and Certification
For psychologists, Courses A and B together, upon passing the exam, are equivalent to one specialized course. Courses C and D together, upon passing the exam, are equivalent to an additional specialized course.
Participants who successfully complete all four courses may be certified in BAOU/OBM.
Frequently Asked Questions
Do you have any more questions?
Contact us and we'll be in touch.