An inclusive workplace at Byggmästargruppen
Assignment summary
Byggmästargruppen had decided to create a more inclusive culture and, in doing so, be perceived as a more attractive employer.
Results
44% increase in perceived inclusion
Industry
Construction
Challenge
The construction industry has long been aware of the challenges associated with macho culture and exclusionary behaviour, but has not succeeded in bringing about real change. At the same time, it has become clear that effective leadership and an inclusive work environment are crucial for attracting young people to the industry. The goal is to create a high-performing organisation where everyone, regardless of gender or ethnicity, feels welcome.
Byggmästargruppen decided to take on this challenge with the goal of creating a more inclusive culture and, as a result, being perceived as a more attractive employer.
Strategy
Behaviour Design Group used our SAFE model as the basis for the assignment, and the initiative began with an assessment of the company’s existing culture. The focus was on identifying both inclusive and exclusive behaviours present in the workplace. Based on the assessment, three key behaviours were selected as the foundation for the change process:
- Give each other positive feedback on their work
- Be open to and show appreciation for new perspectives and suggestions
- Always greet your coworkers and show interest in them
Based on an analysis of the conditions that fostered these behaviours, an action plan was developed with the goal of increasing these key behaviours through leadership training, workshops, and positive reinforcement. The focus was on creating a more inclusive culture where everyone felt welcome and appreciated.
Results
The results showed a clear improvement in how employees perceived their work environment, and employees felt that there was greater openness and a more positive attitude within the company following the initiative. Among other things, the initiative led to the following results:
- Behaviours related to listening to and helping one another increased by 39%
- Feedback and positive comments increased by 29%
- The sense of community increased by 44%
- Behaviours associated with effective conflict management increased by 40%
44%
Increased sense of cohesion
39%
Increase in behaviours related to listening to and helping one another
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