Behavioral Psychology Meets BIM & Digitalization
In this presentation, Erik explains how behavior-based change management can contribute to a more successful implementation of digital tools in the construction and engineering industries and other complex project environments.
The BIM implementation gap can be summarized as follows: significant investment – little impact.
All too often, organizations invest in new technology and tools but fail to invest in the behaviors needed for that technology to actually create value in day-to-day operations.
The result is unclear ownership, inefficient work practices, and technology investments that don’t quite live up to expectations.
To make a real difference, we need to shift our focus:
- Identify the key behaviors that drive success
- Identify barriers and create the right conditions (e.g., skills, tools, and support)
- Reinforce desired behaviors through positive feedback and by tracking KPIs that drive both activities and results
Curious about how behavioral change can help bridge the BIM implementation gap in engineering, construction, and other complex project environments? Watch the recording from The BIM Summit by Symetri!
The presentation was given at The BIM Summit by Symetri in May 2026. The conference is an international forum for new technology and digitalization in the construction, architecture, and engineering sectors, with participants and stakeholders from 44 countries.