Behavioural Psychology Meets BIM & Digitalisation
In this presentation, Erik explains how behaviour-based change management can contribute to a more successful implementation of digital tools in the construction and engineering industries and other complex project environments.
The BIM implementation gap can be summarized as follows: major investments—little impact.
All too often, organisations invest in new technology and tools but fail to invest in the behaviours needed for that technology to actually create value in everyday work.
The result is unclear ownership, inefficient work practices, and technology investments that don't quite live up to expectations.
To make a real difference, we need to shift our focus:
- Define the key behaviours that drive success
- Identify barriers and create the right conditions (e.g., skills, tools, and support)
- Reinforce the desired behaviours through positive feedback and by tracking KPIs that drive both activities and results
Curious about how behavioural change can help bridge the BIM implementation gap in engineering, construction, and other complex project environments? Watch the recording from The BIM Summit by Symetri!
The presentation was given at The BIM Summit by Symetri in May 2026. The conference is an international forum for new technology and digitalisation in the construction, architecture, and engineering professions, with participants and stakeholders from 44 countries.