Safety Culture: Our Human Nature

In this video, Erik Matton, CEO of Behaviour Design Group, explains some of the key principles of building a stronger safety culture. The video was produced in collaboration with Prevent.

Our human nature—the tendency to choose shortcuts and take the path of least resistance—leads to accidents. It takes effort and new behavioral habits on the part of leadership to ensure that our safe behaviors are reinforced more strongly than our “just because” behaviors—and become a natural part of our culture.

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