Safety Culture: Our Human Nature

In this video, Erik Matton, CEO of Behaviour Design Group, explains some of the cornerstones of efforts to strengthen safety culture. The video was produced in collaboration with Prevent.

Our human nature—the tendency to do things that save time and are easy to carry out—leads to accidents. It takes effort and new behavioural habits on the part of leadership to ensure that our safe behaviours are reinforced more than our “just because” behaviours—and become a natural part of our culture.

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